The Federal Trade Commission hosted a day-long workshop on “native advertising” on December 4th in Washington, D.C. Native advertising, in which advertisements or sponsored content imitate the form and style of the editorial content in which they are featured, has been around for decades, but is drawing increasing scrutiny as it proliferates in digital media and on social networks, and takes on new and increasingly sophisticated forms.
Product Placement & Distribution
Arent Fox has substantial experience on the legal issues related to product placements in movies, television shows, and in social media. Specifically, we have advised Discovery Channel, Pixar, Apple, and LG Electronics on issues related to the sponsorship, placement, trade-outs, and other means of financing content. Arent Fox has assisted its clients on behalf of trademark holders on the placement of advertising, and has also been involved in the inclusion of the brand in movie and television productions.
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Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.