Behind the Scenes

Arent Fox's advertising law blog - latest news and trends in advertising, data security & privacy, and fashion & entertainment.

Behind the Scenes

Privacy & Security - US & Abroad

Arent Fox is on the cutting edge of privacy laws and has experience assisting clients with all aspects of privacy and data security. For example, we routinely assist companies with the development of an internal security protocol that meets the requirements of the applicable state and federal laws. In this regard, our practice groups have helped companies comply with the Health Insurance Portability and Accountability Act (HIPAA) Privacy Rule, the Gramm-Leach-Bliley Act (GLB), and the Children’s Online Privacy Protection Act (COPPA), as well as the Payment Card Industry Data Security Standard (PCI DSS) and related payment laws.

Our lawyers also routinely advise companies about online privacy, including providing advice on notification and consent, and when an opt-in is necessary, or merely suggested. In this capacity, we work with small and large businesses on their social media marketing to help them comply with all applicable rules, guidelines, and laws.

Finally, our team has notable experience with managing a reaction to a data breach, having been part of the response to one of the largest known data breach incidents. In this capacity, we assist with all aspects of the breach, including the consumer, regulator, and payment card industry notification procedures, and the compliance and protocol development after the incident.

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Daily Journal Names Arent Fox Partners Sarah Bruno and Jennifer Terry 'Top Women Lawyers'

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This Ransomware Will Make You WannaCry

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Our Allies Under Attack! Ransomware Hits the Brits and Quickly Spreading Across Globe – Batten Down the Hatches NOW

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New Director, Same Direction for OCR HIPAA Enforcement

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HIPAA Easter: OCR Continues to Censure Healthcare Providers for Overlooking the Security Rule

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Mobile Health Oops! New York Takes Action While Federal Regulators Falter

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Vizio Smart TVs Fail FTC Privacy Test

What’s the News?

The Federal Trade Commission is asking “who’s watching who?” in a recent settlement with Vizio over the consumer electronics brand’s smart TVs. Vizio’s settlement with the FTC and the New Jersey Attorney General comes in at $2.2 million after a complaint that Vizio tracked consumer viewing data on 11 million smart TVs since 2014 without their knowledge and sold it to third parties. Vizio must also delete all data collected up until March 2016, disclose its data practices, and improve its privacy policies.

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FTC FinTech Forum on AI & Blockchain Raises Privacy & Security Concerns, Calls for Self-Regulation

What’s New?

Arent Fox’s Privacy, Cybersecurity & Data Protection team members were in attendance when the Federal Trade Commission (FTC) held its third FinTech Forum on March 9th, 2017. The Forum focused on the consumer implications of artificial intelligence (AI) and blockchain, two rapidly developing technologies.

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CEOs Beware: Tax Season Brings New Phishing Scams

Phishing scams are arising at a fast and furious pace in the first quarter of 2017, with the IRS recently issuing a warning that these attacks are now targeting non-profits and school districts. These organizations are new on the hit-list, as the phishing attacks have already been known to target for-profit corporations. Phishing is the general term used for how attackers try to persuade a user to provide information. These scams can be conducted by phone or email, and often are so realistic the recipient has no idea that it is not legitimate.

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Is A Pen Mightier Than A Shield? Executive Order Sparks International Data Privacy Concerns

What’s New?

An Executive Order from President Trump’s first days in office raised questions about its impact on the hard-won Privacy Shield, which allows about 1,700 companies to legally transfer data between the EEA and Switzerland and the US. The Order adds a new layer of complexity to the agreements and regulations already at play through the Privacy Act, Judicial Redress Act, Umbrella Agreement, and Privacy Shield.

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ABOUT ARENT FOX LLP

Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.