Behind the Scenes

Arent Fox's advertising law blog - latest news and trends in advertising, data security & privacy, and fashion & entertainment.

Behind the Scenes

Thorne Maginnis

Thorne Maginnis
Associate
Washington, DC
202.857.6373

Thorne Maginnis practices in the areas of intellectual property, advertising and marketing, and cybersecurity and data protection. He works with clients in a variety of industries, including media and entertainment, fashion, and technology.

Thorne has broad intellectual property experience, with a focus on trademark and copyright portfolio management, disputes, and counseling. He has extensive experience policing and resolving intellectual property matters on social media sites and elsewhere on the Internet.

Thorne’s advertising and marketing practice involves counseling clients on advertising and consumer protection laws, including the federal Lanham Act, Federal Trade Commission regulations, and state unfair competition laws. In his cybersecurity and data protection practice, Thorne advises clients on domestic and international rules surrounding data collection, use, and transfer, as well as the development of online privacy policies and other privacy-related corporate documents.

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Blog Posts by Thorne Maginnis

Product Placement & Distribution, Advertising
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FTC Fires Warning Shot Over Misleading Instagram Posts

What’s New?

The Federal Trade Commission recently sent more than 90 letters to celebrities, athletes, and other influencers reminding them that brand endorsements made in social media posts must comply with the FTC’s Endorsement Guides. The letters reminded social media influencers – individuals or groups recruited to promote a brand’s products or services – that social media endorsements must clearly and conspicuously disclose “material connections” between the influencer and the brand, and focused on the need to disclose such connection in Instagram posts.
 

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Advertising, Promotions, Sweepstakes & Contests
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Walgreens Settles Pricing Dispute After New York’s Years Long Investigation

What’s the News?

Walgreens recently settled with the state of New York over allegations that the drug retail chain misled consumers with its pricing, including value and clearance prices. According to the New York attorney general’s office, an undercover investigation showed that Walgreens was overcharging customers compared to the prices displayed in print advertising and on-shelf tags. Walgreens agreed to pay $500,000 to settle the dispute and has agreed to review and correct the allegedly misleading pricing practices. This should serve as a reminder to retailers in all industries of the need to exercise care in product pricing, as this area has become a common target for regulators and the plaintiff’s bar.

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Advertising, Media & Entertainment, Privacy & Security - US & Abroad
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FTC Fires Warning Shot over Apps that Can Listen to Your TV

What’s the News?

The Federal Trade Commission recently issued warning letters to companies whose mobile applications contain cutting-edge software that can monitor consumers’ television viewing habits. The software, developed by the company Silverpush, utilizes the microphone on the user’s device to detect signals running in the background of television programming and collect information about the user’s programming interests. In its warning letters, the FTC has put app developers on notice that any false or misleading representations pertaining to their use of Silverpush technology could result in an FTC enforcement action.

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ABOUT ARENT FOX LLP

Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.