Behind the Scenes

Arent Fox's advertising law blog - latest news and trends in advertising, data security & privacy, and fashion & entertainment.

Behind the Scenes

Lourdes M. Turrecha

Lourdes M. Turrecha, Associate at Arent Fox
Lourdes M. Turrecha
Associate
San Francisco, CA
415.805.7982

Lourdes Turrecha is an associate attorney in Arent Fox’s San Francisco office. Her practice is focused on privacy, data security, advertising, and intellectual property. Lourdes is experienced in helping organizations develop their privacy and data security programs and is knowledgeable in international (e.g. GDPR, EU-US Privacy Shield), federal (e.g. HIPAA, GLBA, COPPA), state, and local privacy laws; industry standards (e.g. PCI DSS); and privacy and security frameworks (e.g. NIST, GAPP, ISO, FedRamp). She is also experienced in reviewing promotional materials and registering trademarks.

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Blog Posts by Lourdes M. Turrecha

Privacy & Security
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Shutterfly Biometric Privacy Face Off Gets Go-Ahead

The latest question in privacy law is not what’s in a name (or IP address, PHI, TV viewing activity, etc.), but what’s on a face. Consumers are becoming increasingly concerned with how companies are using their biometric information such as facial, fingerprint, and iris information. In one closely watched case, photo sharing website Shutterfly faces allegations that it violated consumer privacy by collecting facial scans without consent.

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Privacy & Security
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FTC and 3 Companies Settle Enforcement Charges Regarding False Privacy Shield Claims

Just as the Sword in the Stone could only be used by its rightful owner, the Privacy Shield can only be claimed by the rightfully certified entities. If not, false representations may stir Federal Trade Commission action. The FTC recently announced their first enforcement actions involving the EU-US Privacy Shield framework, settling complaints with three US companies.

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Privacy & Security, GDPR
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Read Here to Update: Privacy Policies, Connectivity, and Consent in the Age of the GDPR

Thinking about updating your privacy policy? Consider how to get consumer buy-in as part of the process. Your organization may be in the process of revamping its privacy practices, and as a result its external privacy policy, to keep up with the European General Data Protection Regulation (GDPR) and Federal Trade Commission (FTC) rules. This is good practice, but your organization should also consider how to publish the revised policies externally and internally, and whether consumer consent is appropriate.

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ABOUT ARENT FOX LLP

Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.