Behind the Scenes

Arent Fox's advertising law blog - latest news and trends in advertising, data security & privacy, and fashion & entertainment.

Behind the Scenes

Eva J. Pulliam

Eva Pulliam, Attorney at Arent Fox LLP
Eva J. Pulliam
Associate
San Francisco, CA
415.805.7984

Eva Pulliam practices in the areas of advertising and marketing, intellectual property, e-commerce, and privacy.

As a member of the advertising team, Eva reviews advertising materials and advises clients on federal and state laws, including unfair and deceptive trade practices regulations enforced by the Federal Trade Commission. Eva also has experience drafting and reviewing promotion rules for contests and sweepstakes, as well as assisting clients with prize fulfillment documents and other aspects of client promotions.

Eva’s works in the intellectual property group includes policing, clearing, registering and enforcing clients’ trademarks. She also handles various matters including domain name issues and infringements.

In the privacy arena, Eva has worked with clients to prepare privacy policies and website terms. She has experience with helping clients comply with federal and state regulations, including the Red Flags Rule. She also continues to review emerging laws in the privacy area as they affect clients’ data collection, maintenance, and breach procedures.

Previous Work

Eva served as a judicial intern for the Honorable Reggie B. Walton, US District Court for the District of Columbia. She also served as a law clerk for the US Attorney’s Office for the District of Columbia.

Publications, Presentations and Recognitions

Publications Include:

Life Beyond the Law

When Eva is not working, she enjoys spending time with her family. She also enjoys reading, traveling internationally, and visits her hometown of Virginia Beach as often as possible.

 

Blog Posts by Eva J. Pulliam

Privacy & Security - US & Abroad
alert
Is A Pen Mightier Than A Shield? Executive Order Sparks International Data Privacy Concerns

What’s New?

An Executive Order from President Trump’s first days in office raised questions about its impact on the hard-won Privacy Shield, which allows about 1,700 companies to legally transfer data between the EEA and Switzerland and the US. The Order adds a new layer of complexity to the agreements and regulations already at play through the Privacy Act, Judicial Redress Act, Umbrella Agreement, and Privacy Shield.

Continue Reading →
Privacy & Security - US & Abroad
alert
At PrivacyCon, Researchers Discuss Today’s New Technologies, Highlight Not-So-New Privacy and Security Issues

What’s New?

On January 12, 2017, The Federal Trade Commission (FTC) held its second PrivacyCon conference. PrivacyCon brings together researchers, academics, industry representatives, consumer advocates, and government regulators, to discuss the latest research and trends related to consumer privacy and data security. This year’s PrivacyCon featured presentations from academics and technology researchers covering the following five main areas: (1) the Internet of Things (IoT) and Big Data; (2) mobile privacy; (3) consumer privacy expectations; (4) online behavioral advertising; and (5) information security. FTC Chairwoman Edith Ramirez, who is stepping down effective February 10, 2017, opened the conference with the myriad of ways consumer data is collected, asking if the risks associated with data collection outweigh the benefits.

Continue Reading →
Payment Processing, Electronic Fund Transfers & Mobile Payments, Privacy & Security - US & Abroad
alert
New Version of Payment Card Information Standards Targets Recent Breach Issues

What’s the News?

Following recent updates, merchants and retailers will soon become subject to the updated Payment Card Information Data Security Standard (PCI DSS), the security standard that organizations need to follow if they handle credit and debit cards from major card companies, such as Visa, MasterCard and American Express. This round of changes will be known as version 3.2 of PCI DSS, and include significant guidance and updates on hot topics such as encryption and strong credentials. Compliance with the changes is important because companies that are subject to PCI DSS but fail to comply face exclusion from processing credit card payments and/or hefty fines. Sometimes, noncompliance could mean leaving open the doors to your cardholder data environment, thereby allowing hackers and malicious entities to enter.
 

Continue Reading →

SUBSCRIBE

Add this blog to your RSS feed reader.

Arent Fox In Your Inbox
To subscribe to Arent Fox Alerts and other news, click here.

ABOUT ARENT FOX LLP

Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.