Behind the Scenes

Arent Fox's advertising law blog - latest news and trends in advertising, data security & privacy, and fashion & entertainment.

Behind the Scenes

Eva J. Pulliam

Eva Pulliam, Attorney at Arent Fox LLP
Eva J. Pulliam
Associate
San Francisco, CA
415.805.7984

Eva Pulliam practices in the areas of advertising and marketing, intellectual property, e-commerce, and privacy.

As a member of the advertising team, Eva reviews advertising materials and advises clients on federal and state laws, including unfair and deceptive trade practices regulations enforced by the Federal Trade Commission. Eva also has experience drafting and reviewing promotion rules for contests and sweepstakes, as well as assisting clients with prize fulfillment documents and other aspects of client promotions.

Eva’s works in the intellectual property group includes policing, clearing, registering and enforcing clients’ trademarks. She also handles various matters including domain name issues and infringements.

In the privacy arena, Eva has worked with clients to prepare privacy policies and website terms. She has experience with helping clients comply with federal and state regulations, including the Red Flags Rule. She also continues to review emerging laws in the privacy area as they affect clients’ data collection, maintenance, and breach procedures.

Previous Work

Eva served as a judicial intern for the Honorable Reggie B. Walton, US District Court for the District of Columbia. She also served as a law clerk for the US Attorney’s Office for the District of Columbia.

Publications, Presentations and Recognitions

Publications Include:

Life Beyond the Law

When Eva is not working, she enjoys spending time with her family. She also enjoys reading, traveling internationally, and visits her hometown of Virginia Beach as often as possible.

 

Blog Posts by Eva J. Pulliam

Privacy & Security - US & Abroad
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Vizio Smart TVs Fail FTC Privacy Test

What’s the News?

The Federal Trade Commission is asking “who’s watching who?” in a recent settlement with Vizio over the consumer electronics brand’s smart TVs. Vizio’s settlement with the FTC and the New Jersey Attorney General comes in at $2.2 million after a complaint that Vizio tracked consumer viewing data on 11 million smart TVs since 2014 without their knowledge and sold it to third parties. Vizio must also delete all data collected up until March 2016, disclose its data practices, and improve its privacy policies.

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Privacy & Security - US & Abroad
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FTC FinTech Forum on AI & Blockchain Raises Privacy & Security Concerns, Calls for Self-Regulation

What’s New?

Arent Fox’s Privacy, Cybersecurity & Data Protection team members were in attendance when the Federal Trade Commission (FTC) held its third FinTech Forum on March 9th, 2017. The Forum focused on the consumer implications of artificial intelligence (AI) and blockchain, two rapidly developing technologies.

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Privacy & Security - US & Abroad
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CEOs Beware: Tax Season Brings New Phishing Scams

Phishing scams are arising at a fast and furious pace in the first quarter of 2017, with the IRS recently issuing a warning that these attacks are now targeting non-profits and school districts. These organizations are new on the hit-list, as the phishing attacks have already been known to target for-profit corporations. Phishing is the general term used for how attackers try to persuade a user to provide information. These scams can be conducted by phone or email, and often are so realistic the recipient has no idea that it is not legitimate. Some of the risks of falling prey to these scams is the loss or unauthorized disclosure of sensitive information, the risk of a malware intrusion, or an increased risk of ransomware.
 

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ABOUT ARENT FOX LLP

Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.