Behind the Scenes

Arent Fox's advertising law blog - latest news and trends in advertising, data security & privacy, and fashion & entertainment.

Behind the Scenes

Eva J. Pulliam

Eva Pulliam, Attorney at Arent Fox LLP
Eva J. Pulliam
Associate
San Francisco, CA
415.805.7984

Eva Pulliam is a member of the Cybersecurity & Data Protection group and focuses her practice in the areas of data privacy & security, advertising and marketing, e-commerce, and intellectual property.

Eva’s work focuses heavily on counseling clients regarding data collection, use, and transfer, as well as the development of appropriate internal and external-facing policies to govern such practices. For example, Eva works frequently with issues involving cross border data transfers and international data privacy law compliance. Additionally, she has experience with helping clients comply with US federal and state regulations that impact data collection, storage, use, and disclosures as they relate to children, financial institutions, and others. She also continues to review emerging laws in the privacy area as they impact clients’ data collection, maintenance, and breach procedures.

As a member of the advertising team, Eva also reviews advertising materials and advises clients on federal and state laws, including unfair and deceptive trade practice regulations enforced by the Federal Trade Commission (FTC) as well as FTC guidance related to green marketing, e-mail marketing, and telemarketing. Some of Eva's notable experience is in the area of online gaming and lottery regulations. Eva also has experience drafting and reviewing promotion rules for contests and sweepstakes, as well as assisting clients with prize fulfillment and other aspects of client promotions.

Eva’s work in the intellectual property group includes policing, clearing, registering, and enforcing clients’ trademarks. She also handles various matters, including domain name issues and infringements.

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View Eva's full bio here.

 

Blog Posts by Eva J. Pulliam

Privacy & Security, COPPA & GLB
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Are You Listening? The FTC Has Been: Enforcement Policy Issued for Child Audio Recordings

What’s the News?

Take out the microphone and get ready to record! Just don’t ask any personal questions and make sure that you’re prepared to then dump it all. This sums up the guidance provided by the Federal Trade Commission in a recently released Enforcement Policy. The Policy was released in response to frequently raised concerns from industry members regarding the need for developers of voice commanded technologies to comply with the Children’s Online Privacy Protection Act (COPPA) Rule, particularly where such technologies are designed for home use and may record the voices of children. Under the Policy, the FTC has stated that it will not take action against companies that offer devices that can record the voice of children if several requirements are met:

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Privacy & Security
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SEC Enforcement Division Creates Cyber Unit to Pursue Data Security Cases

Last month, the SEC announced the creation of a new “Cyber Unit” within the Enforcement Division to target misconduct related to cybersecurity. The unit is being created in conjunction with internal SEC initiatives to strengthen cybersecurity in the wake of the agency’s infamous data breach last year.
 

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Privacy & Security
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Shutterfly Biometric Privacy Face Off Gets Go-Ahead

The latest question in privacy law is not what’s in a name (or IP address, PHI, TV viewing activity, etc.), but what’s on a face. Consumers are becoming increasingly concerned with how companies are using their biometric information such as facial, fingerprint, and iris information. In one closely watched case, photo sharing website Shutterfly faces allegations that it violated consumer privacy by collecting facial scans without consent.

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ABOUT ARENT FOX LLP

Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.