What’s the News?
Focus Education, LLC, a leading provider in the growing market for cognitive improvement products, recently settled with the Federal Trade Commission (FTC) over charges that it was misleading consumers through the use of deceptive advertising tactics. Specifically, the FTC took issue with claims that the company’s primary product, the ifocus System, would bring about permanent cognitive improvement in children.
The ifocus System and the FTC Settlement
The centerpiece of Focus Education’s ifocus System is “Jungle Rangers,” an interactive computer game for children. The game features embedded cognitive tasks that are designed to stimulate neural pathways for focus, attention, and concentration. Such games are part of a robust and growing industry: in 2013, Americans spent $1.3 million on “brain games” purported to enhance cognitive functioning.