Behind the Scenes

Arent Fox's advertising law blog - latest news and trends in advertising, data security & privacy, and fashion & entertainment.

Behind the Scenes


We get it. You have two hours until an ad goes live and your marketing team is already out the door hinting about the campaign on Twitter. You need an answer, fast, and “no” is not an option. Arent Fox attorneys live in this space and we keep pace with some of the fastest marketing executives on the planet.

Our team works with clients in a variety of industries, from fashion and retail, food and drug, cosmetics, technology and media. We know the rules and laws that apply to digital marketing and promotions, as well as what is needed to substantiate your claim. We have contacts at the federal agencies and can provide insider perspectives on what is next for the regulators. This insight allows us to provide our clients with a confident risk assessment — when they may toe the line, or when they should back away from it.

We know that no campaign is finalized without thinking through the privacy and data collection issues that may evolve. Our attorneys understand that the issues go hand in hand, and we are well versed in all facets of data protection, privacy, and cross border transfer issues.

Our BTS blog is meant to touch on issues that are important to our clients. If you have questions or would like to provide feedback, please click here.


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Arent Fox LLP, founded in 1942, is internationally recognized in core practice areas where business and government intersect. With more than 350 lawyers, the firm provides strategic legal counsel and multidisciplinary solutions to clients that range from Fortune 500 corporations to trade associations. The firm has offices in Los Angeles, New York, San Francisco, and Washington, DC.